Webhook
An automated HTTP callback that triggers actions when events occur
Definition
A webhook is an HTTP callback mechanism that automatically sends data from one application to another when a specific event occurs, enabling real-time communication between systems.
Detailed explanation
Unlike APIs where you must poll for changes, webhooks push data to you instantly when something happens. For example, when a customer makes a purchase, a webhook can immediately notify your CRM, accounting, and shipping systems.
Webhooks are the backbone of modern event-driven automation and are supported by virtually all SaaS platforms.
Real-world examples
Payment notification
Stripe webhook triggering invoice generation and CRM update on payment
Form submission
New form entry triggering a CRM lead creation and email sequence
Why it matters
- Real-time data flow
- No polling overhead
- Event-driven automation
- Universal SaaS support
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