SEO: Sustainable Visibility for SMEs
Get your business on the first page of Google. Custom SEO strategy, measurable results, investment paid back within 6 months.
What is SEO?
SEO (Search Engine Optimization) involves optimizing your website so it appears in the top results of search engines like Google.
Unlike paid ads (SEM) that stop as soon as you cut the budget, SEO builds lasting visibility. Every euro invested continues to generate qualified traffic for months, even years.
For an SME, SEO often delivers the best return on investment in digital marketing: free traffic that is qualified and grows over time.
Why invest in SEO rather than paid advertising?
Lasting traffic
Unlike ads that stop when you stop paying, SEO generates traffic for months after the initial investment.
Growing ROI
Cost per acquisition decreases over time. After 12 months, your SEO can generate near-free traffic.
Enhanced credibility
70% of users ignore paid ads. Ranking on the first organic page strengthens your legitimacy.
SEO vs SEM: Which Strategy to Choose?
Compare both approaches to make the right choice
| Criteria | SEO (Organic Search) | SEM (Google Ads) |
|---|---|---|
| Cost | Initial investment, then near-free | Ongoing cost per click |
| Durability | Long-term (months/years) | Short-term (as long as you pay) |
| Perceived credibility | High (organic results) | Medium (marked 'Ad') |
| Time to results | 3-6 months | Immediate |
| ROI over time | Growing | Stable |
For SMEs, we recommend a mixed strategy: SEO to build lasting traffic, SEM as a complement for activity peaks or launches.
Our SEO Services
A comprehensive approach to maximize your visibility
Technical SEO audit
Complete site analysis: crawl, indexation, Core Web Vitals, architecture, technical errors. Clear diagnosis with a prioritized action plan.
On-page optimization
Tag optimization (title, meta, H1-H6), content structure, internal linking, schema markup. Every page works for your rankings.
Content strategy
High-potential keyword identification, optimized content creation, pillar pages and topic clusters. Content that ranks.
Link building & authority
Quality backlink acquisition, editorial partnerships, guest posting. Methodical construction of your domain authority.
Local SEO
Google Business Profile optimization, review management, local citations, geo-targeted pages. Dominate your local market.
Tracking & Reporting
Custom dashboard, position tracking, traffic analysis, monthly reporting. Full visibility on your SEO performance.
Our 4-Step SEO Approach
Full audit
Technical analysis of your site, competitor study, keyword research. We identify quick wins and strategic priorities.
Strategy & roadmap
Definition of priority keywords, content plan, quantified objectives. You know exactly what will be done and when.
Continuous optimization
Technical fixes, existing page optimization, content creation, link acquisition. Concrete actions every month.
Monitoring & adjustments
Position monitoring, results analysis, strategic adjustments. SEO is a marathon, not a sprint.
Tools & Technologies
Analysis & tracking
- Google Search Console
- Google Analytics 4
- Semrush
- Ahrefs
Technical SEO
- Screaming Frog
- PageSpeed Insights
- Schema.org Validator
- Mobile-Friendly Test
Client Results
SMEs that now dominate their market on Google
Fashion e-commerce (SME)
B2C E-commerce
Challenge : Invisible on Google, 100% paid traffic. Customer acquisition cost too high.
Solution : Technical SEO overhaul + content strategy (50 optimized pages) + targeted link building.
+180%
organic traffic in 6 months. CAC cut in half.
B2B consulting firm
Professional services
Challenge : No visibility on industry keywords. Total dependence on word-of-mouth.
Solution : Technical audit + 15 optimized service pages + expert blog + local SEO.
Top 3
on 15 target keywords. 40% of leads now come from SEO.
Frequently Asked Questions About SEO
Initial results typically appear between 3 and 6 months. SEO is a long-term investment: gains accelerate over time. After 12 months, you benefit from near-free organic traffic that continues to grow.
SEM (Google Ads) delivers immediate results but costs per click. As soon as you stop paying, traffic stops. SEO requires a higher initial investment but generates free, lasting traffic. For most SMEs, SEO offers better ROI in the medium to long term.
We track several KPIs: target keyword positions, organic traffic (visits from Google), SEO traffic conversion rate, domain authority, and above all cost per acquisition compared to other channels. You receive a detailed monthly report.
Yes, local SEO is essential for SMEs with a defined catchment area. We optimize your Google Business Profile, manage your customer reviews, create geo-targeted pages and build local citations. Goal: appear in the Google Maps 'local pack'.
We work on existing sites in the vast majority of cases. The technical audit identifies the corrections needed. A redesign is only recommended if the site has major structural issues (obsolete technology, non-optimizable architecture).
A serious SEO program for an SME costs between 800 EUR and 2,000 EUR/month depending on action intensity and your industry competition. It's an investment that typically pays for itself in 6-12 months through reduced customer acquisition cost.